Jumeirah Sirius Loyalty Program Explained
Jumeirah Hotels and Resorts is a Dubai-based international luxury hotel chain. Think of it as Shangri-La of the Middle East. It is part of Dubai Holding which is owned by Dubai royal family.
Jumeirah Hotels is best known for developing Burj Al Arab, the self-professed 7-star hotel.
And the lovely Madinat Jumeirah
It has more than 20 properties and has a large development pipeline. There are properties planned in Oman, Turkey, Saudi Arabia, China, Indonesia, Malaysia and Russia.
Jumeirah Sirius is the loyalty program. Let us look at it in more detail.
Earning Points
Members collect two tier points and two Jumeirah Sirius Points for every US$ spent. Gold and Silver Members collect 50% Bonus Jumeirah Sirius Points. However, the bonus does not apply to tier points.
Points do not expire.
Tier Status & Benefits
There are three tiers – Blue, Silver and Gold.
| Blue | Silver | Gold | |
| Eligibility | Free to enroll | 10,000 tier points | 40,000 tier points |
| Internet access | Complimentary | Complimentary | Complimentary |
| Free nights | Stay 3 or 4 and get 1 night* | ||
| Free breakfast | No | Continental | Full |
| Free amenity | No | Yes | Yes |
| Free hotel transfer | No | Only in Maldives ** | All *** |
| Dining discount | No | 10% off | 10% off |
| Executive lounge access | No | No | Yes |
| Room upgrade | No | No | Yes |
| Late checkout | No | Till 2pm | Till 4pm |
| Access to Burj Al Arab | No | No | Self + 3 guests |
The membership to each Tier is reviewed every 12 months from the date of issue or renewal.
Notes:
* The complimentary night is awarded after first stay
** Minimum 5 nights required
*** 4 nights minimum stay at Jumeirah Hotels & Resorts and 7 nights stay at Jumeirah Living Residences is required
Redeeming Points
Hotel Stays
This is the full reward chart. Note that the redemption points below are only the starting rates. It is normal for Burj Al Arab to go for higher points in the peak season.
| Hotel / Resort | City | Redemption starts from |
| Jumeirah Creekside Hotel | Dubai | 5,300 |
| Jumeirah Zabeel Saray | Dubai | 5,900 |
| Jumeirah Nanjing | Nanjing | 6,600 |
| Jumeirah Himalayas Hotel | Shanghai | 7,500 |
| Jumeirah Frankfurt | Frankfurt | 8,300 |
| Jumeirah At Etihad Towers | Abu Dhabi | 8,300 |
| Jumeirah At Saadiyat Island Resort | Abu Dhabi | 8,760 |
| Jumeirah Emirates Towers | Dubai | 8,900 |
| Jumeirah Messilah Beach Hotel & Spa | Kuwait | 9,900 |
| Jumeirah Lowndes Hotel | London | 10,700 |
| Jumeirah Beach Hotel | Dubai | 11,800 |
| Jumeirah Dar Al Masyaf | Dubai | 11,800 |
| Jumeirah Mina A`Salam | Dubai | 11,800 |
| Jumeirah Al Wathba Desert Resort & Spa | Abu Dhabi | 11,800 |
| Jumeirah Port Soller Hotel & Spa | Mallorca | 11,900 |
| Jumeirah Al Qasr | Dubai | 13,000 |
| Jumeirah Al Naseem | Dubai | 13,000 |
| Jumeirah Living World Trade Centre Residence | Dubai | 13,000 |
| Jumeirah Royal Saray | Bahrain | 15,000 |
| Grosvenor House Suites | London | 16,100 |
| Jumeirah Carlton Tower | London | 17,500 |
| Burj Al Arab Jumeirah | Dubai | 41,200 |
| Jumeirah Vittaveli | Maldives | 50,600 |
| Jumeirah Zabeel Saray Residences | Dubai | 117,700 |
That is a lot of different price points (18 for a group having 24 hotels). And we criticize Bonvoy for its 8 categories 🙂
Because of this, it is very difficult to ascribe a value to the points. I could see some great redemption opportunities at Jumeirah Emirates Towers, Frankfurt, Nanjing and Al Naseem. These hotels could give a value of 4 to 6 cents per point on the dates I checked. Many others gave about 2 cents.
The London hotels in particular showed very high points required – 2 to 3 times than what is mentioned in the table.
Dining
Your points can be redeemed for a set-menu style dining experience across Jumeirah hotels. There are various levels depending on the category of restaurant.
You can find the full list here
There are a lot of restaurants including some of my favorites – Scrape at Burj Al Arab, Tortuga and Zheng He’s. It is difficult to know the exact value you would get from this redemption. My best guess is about 3 cents per points.
Reward Store
You have the option to redeem your points on the reward store at
The store is well stocked. However, as with most loyalty programs across the world, this is one of the worst possible way to redeem.
For example, AirPods go for 14,200 points. Its retail price on Souq is $175. This gives you only 1.2 cents per point.
Credit Card Partners
Jumeirah Sirius Program has two credit card partners.
American Express
You could transfer MR points in the ratio of 3:1. If you are able to make a lucrative redemption, this transfer could be quite rewarding.
You can find my take on American Express Platinum Credit Card here.
Citi Life
You earn 2.5 CitiDollars on every AED of purchases in foreign currency and 1.5 CitiDollars on every AED of purchases in local currency.
CitiDollars can be transferred to Sirius in the ratio of 15:1.
Annual fee for the card is AED 300.
I hope more credit card partners are added in future.
Airline Partners
There are 4 airline partners – Emirates, Saudia, Japan Airlines and ANA. You could earn airline miles on your hotel stays. While not mentioned clearly, it is unlikely you could double dip.
You can also transfer your Sirius points to any of these in the ratio of 2:1.
Bottomline
Jumeirah Sirius is one of the smallest hotel loyalty programs. However, the chain is growing fast. Earnings are simple enough, redemption is another story altogether. I sincerely hope they simplify the award chart.
Some of these properties are very impressive. Further, your points can fetch up to 6 cents which is like 12% return on your spends. For Silver and Gold members, this could rise up to 18%. This coupled with free transfers (especially in Maldives) makes for a very lucrative loyalty program.
Worth noting that Jumeirah’s IT is not slick and can work in your favour. For example they originally forgot to classify October as peak season at Madinat this year allowing me to pick up $1500 per night DAM villas for 11,800 points …..
Yes. And there is a good opportunity in Frankfurt right now during the summer holidays.
I HAVE A SIRIUS CARD . I WANT TO USE MY POINTS,
What should I do ? my card number is 4032871464